Activism, Style Ellie McBride Activism, Style Ellie McBride

Sukhi - Supporting Women Artisans!

I'm officially declaring this The Week of the Woman!  You heard it here first.  It seems only fitting - On Saturday Aly and I launched #motherhoodalive on instagram (holy moly, you guys are amazing - I am LOVING being part of this little community on there already), then it was Mother's Day, then it was International Women's Day, and in the midst of all of this, we are over halfway through the annual campaign of Fairtrade Fortnight, which although isn't specifically arranged to champion women, it is rooted in the same values that ensure the equal and fair treatment of some of the most vulnerable in the world - a vast majority of whom are female - so it's all connected, you see? The Week of the Woman - has a ring to it, no?

In light of this, I want to draw your eyes to a beautiful company I've been getting to know lately - Sukhi.  In Nepali, Sukhi means 'happy' and when you read about how much importance this company puts on making both the customer and the artisans that make their products happy and well cared for you will see that it's a good fit for a name!  Sukhi specialises in unique and beautifully hand crafted rugs - let me tell you more...

All of the rugs that you see on the site are made in country (Nepal, India, Morocco, Turkey) by local makers, mostly women.  What I've loved hearing about is the dignity the work gives - each maker gets paid 2 or 3x the local rate of pay in safe conditions and by buying the rugs directly with Sukhi, all the middle men and retailers are cut out so the customer gets a fairer price too.

The whole process of making their signature felt ball rugs is mesmerising and involves such incredible artistry.  I love that it's made with natural materials and dyes and you can really tell the pride of the makers by the quality you recieve. Watch this video to see what I mean...

I chose one of the traditional felt ball rugs in a marbled grey to go in our bedroom.  You can literally chose any colour, pattern and size for whatever you are after (fully customisable) but I wanted something soft and neutral to give a bit of warmth to our bare wooden floors.

The detail that goes into making these is so mind-boggling - approximately 5000 felt balls to make up one rug!  Bonkers.  Such craftsmanship and patience!

The texture of the rug is really soft on your feet - Levi is especially a fan! Anyone that's been in our bedroom since we got the rug has commented on how stunning it is - not that there are hoards of people all up in our bedroom, but you know!

What's also beautiful is that you get a little tag with your rug that lets you know the name of the woman who made it and if you go to the website, you can even send her a little message to thank her and share how much you love the rug!  It's little extra personal touches like this that bring us closer to the people who make our stuff - it's so important we remember and I can't help but want to support companies like Sukhi for endeavouring to shrink the gap between the maker and the customer.

I'm going to be supporting Sukhi on my sidebar this year - so if you are in the market for a new rug for anywhere in your home, make sure you click over and check out the variety they have knowing that you are directly supporting some amazingly talented women around the world when you do!

Thanks to Sukhi for sending us this rug to review - I love to support and spotlight companies that are in keeping with my values & ethics so all thoughts and words are genuinely my own. 

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Activism, Making, Style Ellie McBride Activism, Making, Style Ellie McBride

Top 6 Tips for an Ethically Mindful Christmas

There's no denying it.  Christmas is in the air. It seems to happen earlier and earlier as each year passes, doesn't it?  Harvest and Halloween pass and boom - before we can dump the rotten pumpkins in the food bin we are drawn right in to the twinkly festivities and the pressure is on.

Some of us (not me) are stealthily organised, buying gifts during the year, storing them away so not to panic when the Christmas music starts to blare through the speakers in the town centre – a serenade to indicate that time is running out and the countdown to Christmas is well and truly on.

Others of us are less prepared – hoping that perfect gift idea will fall on our lap, jump out at us in the shop or more likely on our screens, with more of us opting for the ease of online shopping now than ever before.

It can be an incredibly stressful time, with to-do and to-buy lists as long as your arm. It’s easy to get swept up in the madness of it all, counting it as part of the ‘buzz’ or ‘atmosphere’ but as we begin to join in with the festive lead up, maybe there is a different example we can take that steers us gently away from the hype and the flashing lights. Maybe there is a way more reflective of the Christmas Story we know and love so well that we can tune our ears and hearts to – one of generosity, peace and of justice.

How can we be more mindful of the world around us in a culture that steers us to only think about ourselves?

Christmas and all of the associated Western trappings can have some pretty awful side effects on the World; on people and creation.  The tonnes of waste through non-recyclable wrapping paper, decorations, boxes and gift bags, heaps of unwanted presents, loan sharks preying on the vulnerable and people wracking up huge amounts of debt to keep up appearances. Surely there is a better way to do things?

Choosing to have a more ethical Christmas does not have to take away from the beauty of gift-giving, in fact, it only enhances that beauty. Once we delve deeper into alternative, more ethical options we can see that how we spend our money can add to the beauty of belonging to each other, bringing true ‘Joy to the World’.  Tell me now if you are tired of the Christmas Carol puns.  I could do this for days.

So what does it mean to buy ethically? 

Buying ethically is choosing to be an active consumer, rather than a passive one.

Buying ethically means taking the time to find out who makes our stuff and if it’s made in a way that respects people and the planet.

Buying ethically gives the power back to the consumer and in turn empowers others.

Buying ethically is a statement – another way of living out what we believe; that we are all connected and we are all valuable.

Although we still have a long way to go in terms of supply chain transparency it has never been easier to be mindful of who and what we give our money to. Progress is slow but it is being made and where we put our money makes a difference.

I'm not here to give you another gift guide today.  There are so many of those, and we all have different taste, so instead I offer my thoughts & top tips on how we can make Christmas more mindful & ethical this year:

1) Set Boundaries

Have an open discussion with your family about presents this year. This is a biggie - get other people on board.  Suggest a Secret Santa style of gift-giving – where each person draws a name and buys for only that person? Maybe you decide together to set a price limit on gifts? The pressure to buy and spend a certain amount of money can really dampen the joy of giving so why not live a little lighter this year by having those conversations early. Make presence, not presents your priority this year.

2) Buy Small

Who are the independent makers in your area? Who is working hard at a craft that is often overlooked for faster cheaper versions? Websites like etsy.com and folksy.com are great for finding beautiful one-off gifts where the profit goes directly to the maker. You can buy jewellery, art prints, hand-knit items and ceramics, even narrowing down your search to your local area in the knowledge that you are supporting a small business in a society where biggest seems best. Christmas is also the perfect time to buy from the beautiful artisan and food markets that pop up in City centres and town squares. Seek out the makers. This is what the Indie Christmas Giveaway is about after all!

3) Buy Selectively

There are some excellent shops both on the high street and online that are committed to sourcing their products from the most transparent supply chains. Beautifully curated online stores like Decorators Notebook, The Future Kept, and Ethical Superstore are great for finding unique gifts as well as everyday items. Supporting shops that are deliberating championing fair-trade and more ethically certified products is a great way to get what you need without compromising on quality or style.

4) Buy Differently

A few years ago we decided to buy our family alternative gifts from well-known charities. We bought my parents a goat, my brother some chickens and our friends got a toilet! Thing is, this goat lived in India and was actually given to a family in India on behalf of my parents to supply them with milk to drink or sell on, the chickens were in Bangladesh and the toilet was given to a family in Cambodia. There are numerous charities that now have gift options like these: you can buy sanitation supplies with Oxfam, toilets with Tearfund, or cows with Christian Aid. Every gift, given in the name of your loved one, is making a massive difference to people in the worlds poorest nations. *disclaimer - see point 1 about getting family on board before going down this route! When they expect an iPod dock and "get" sanitation supplies, it might not be received in the manner you expect...!*

5) Do Your Homework

Maybe now is the perfect time to look at what companies and brands are treating people and the planet with respect? Who is paying a living wage? Which manufacturers are dedicated to not creating more waste that is ruining creation? Websites like ethicalconsumer.com are great for spot-checking items to see which brands are leading the way (some content requires a subscription but lots of it is accessed for free). They rate every kind of product from bicycles to toasters to guide you to the most ethical choice.

You might also want to check on the brands, companies and products that you are already enjoying and giving your money to. Lidl, Morrisons and Aldi have become the first major supermarkets in the UK & Ireland to pay their staff above the National Living Wage, which is a great example to other big chain stores. Marks and Spencer have also made big progress with their ‘Plan A’ – their commitment to helping protect the planet by sourcing responsibly, reducing waste and helping communities.

For your other favourite retailers, now is the time to look up their supply chain policies, corporate social responsibility policies and if they don’t have them – just ask! Send an email or contact the company through social media. As a paying customer, it’s your right to know!

6) Be Content

Much of our learning about choosing more ethically must be rooted in contentment with what we have. When we understand our privilege and can recognise how much we already have then we can make wiser choices when we spend our money. We must drown out the adverts and the noise that tells us contentment comes packaged up prettily underneath a tree and remind ourselves that true contentment comes from things we cannot touch or switch on.

Why not start by being more intentional about one or two of these things this year? If we each made decisions with a little more thought and purpose, we could collectively make some important statements.

A version of this post first appeared in Herald Magazine & contains affiliate links.

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I’m Mel, Courage Coach and Founder of the Assembly Community. I’m here to help you build courage by getting clear, trusting yourself and being visible with your work and ideas.



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