Episode 23: The Myth Of Being “Affordable”
In this episode I want to talk about pricing.
It’s safe to say that so much of the struggle to price what we do or offer comes down to our feelings. OUR BIG BIG FEELINGS! The emotion that we are attaching to money and prices and other peoples perception and our worthiness etc.
Our feelings tend to come first when we think about how to price: What does setting this price mean about me? Can I deliver on this price? Will I be good enough to live up to that price? Who am I to ask for this?
What I want to suggest is not that we leave our feelings at the door when it comes to pricing, because we know that a) it’s not possible and b) we want to include our humanity, our empathy and care in our business in lots of ways.
What I want to suggest is maybe that we need to tackle some of the particular mindset stuff that comes up that can sometimes be clouded by our feelings. So today I want to start with the idea of pricing to be affordable. Listen in for some advice on how not to get sucked in by the myth of affordability and how to factor yourself into your pricing.
My Leadership Accelerator Programme for Female Business Owners starts in September 2022! Click here to book a free chat with me to see if this is the right next move for you