The title of what I want to talk about today is ‘To Be A Woman Of Influence?’ - understanding what influence means at this time in our culture and see how we can understand it and harness it for good in our work, our businesses and lives.

I want to caveat this episode by letting you know that this is not a talk about the benefits or dangers of influencer marketing – this is so much bigger than that. There is no shame to be scattered here today. But influence as a concept has got me really curious because I feel like right now at this time in culture, it’s a word that’s skewed and it’s significant that we understand what it means and how we can harness it to do some good in the world. Some good that our world desperately needs.

I’m hoping that what I share here will give us all some insight into what it means to cultivate influence in a way that actually makes a difference - that shifts us away from the idea of influence being about consuming and see it more through the lens of contribution or contributing.

If you are interested in creating more influence in your business, I am beginning to take application for my Leadership Accelerator Programme for Female Business Owners. The link to apply is here: https://docs.google.com/forms/d/1rLxmc_n19JbdlHCmFsFC7LuYmLQUy1krAPNrBvje9V4/edit

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